Favourite Music Video And Why

Where are u now, Justin Bieber

This is my favourite music video because it is very creative and it is different to most other videos out there. Appeals to a wide target audeince and there is no specific demographics as a lot of people have made contributions to the video. Sam du Berry

 

Moses, French Montana

This is one of my favourite music videos as there are various uses of different editing techniques and some of the camera shots are very good. They have edited the video in a way that some of it is fast foward and other bits are slowed down, this creates a good effect. Some good camera shots used are some high level ones looking down on the artist from the sky, these are quite creative. Rhys Williams

Time of your life, kid ink

This is another one of our favoutites as there is only one camera angle used throughout the whole video which is a Point of view shot. It is also a low budget production and it is relateable for the target audience.

What do you mean ?, Justin Bieber

Thid video clearly follows TODOROV's theory as the equilibrium at the start is disturbed but then restored by the end of the video. The narrative is also fairly clear and follows some of the 8 principles of Goodwins theory which according to this means that it is a successful video.

The purpose of analysing these music videos is that thye are from a variety of different genres meaning that we are able to undertsand codes and conventions of various different genres in order to widen our udersatnding of genre. Even though these videos do not fit into our genre this task still boradens our overall knowlege of shot types, editing etc. used within music videos on a wjole.

Rhys & Sam

Representation In Music Video

Gender
In our clip we have only casted male actors. We have 2 brothers with a small age difference of 3-4 years. The way gender has been shown in our video is non stereotypical as the main actor is portrayed in a sad way where he seems very upset. This is unusual because usually men are not seen to show their emotions because it is a sign of 'weakness', stereotypically a female would be more likely to show this much emotion.

Age
In our music video age is shown stereotypically as we see an older brother caring for his younger brother when a car crash happens. After this incident the older brother is very upset. it is also stereotypical because the older brother (artist) is about the age of people who listen to the indie genre which is alternative. We have casted someone of a similar age to our target market so that the video becomes relatable for the audience.

Sexuality
This is not represented in our music video.

Ethnicity
Within our video there are only white males casted and so it is not possible to comment on ethnicity. You could say that the race casted are seen as more dominant and important because they were casted and not another ethnicity.

Disability
Disability is not represented in our video.

Class
Our music video will show class represented as middle class. The characters will not be lower class as most artist would not be however our genre would not have higher class characters becauise they are working class.

Regional Identity
Within our video our character is represented as someone who lives near to a city however most of the locations he is seen in are public places where there are fields around and where it is quiet.

Rhys Williams

Plot & Narrative Post

The music video begins with a car crash scene which lasts throughout the intro of the song before the lyrics start. The artist will be the driver of the car and the other character that features in our music video will play the role of the artists brother who dies in the car crash at the beginning of the video. After this, the artist will be seen looking back at old photos of him and his brother in which he visits places that they went together which will be shown in the photographs. Our location decisions have been influenced because of this in terms off suitable/ realistic places that they would visit as brothers. The rest of the video will consist mainly of our narrative however, there will also be performance shots of the artist on a white background with a microphone as well as him singing walking down the street which shows him travelling to the various locations. The rest of the video is based on the artist looking back at old memories and re visiting some of their favourite places seen in the photographs.


Plot/ Locations:

Sam du Berry

Music Video Brief - 25 words

We see a car crash where a brother dies. Throughout the rest of the video we see the artist look back on memories of his brother.

The song and artist will work for this music video because the storyline is a sad one and it is a very

Initial Ideas For Music Video

The narrative for our music video is based off of the film "Charlie St. Cloud" as we feel that the lyrics of our chosen song reflects on a similar storyline. The storyline of our video is that two brothers start off in a car and then are involved in a car crash where one of the brothers dies. From then on the other brother goes looking back through memories of their time together and visiting locations they used to go to together. This is heavily based off of the film however, we will put our own take on it. We will also include performance shots to promote the artist and the rest of the video is very much narrative based.

 

Rhys Williams And Sam Du Berry

Music Video Conventions

Camera work - Music videos include a lot of close ups and mid shots however there are some long shots. The closer shots give us a better idea of the artist and who they are, while the long shots show us the location the artist is in. Close ups are used to show the artist/characters emotions and their facial expressions, this helps to give further reflection on the words of the song.

Pans and tilts are used to show movement of the artist and help the narrative. It helps to give the video a story.

Music videos consider a lot of different conventions, this can include props, lighting and clothing. The props in the video will help to relate to the genre and should follow the generic conventions of that genre helping the video to seem more real. Lighting is important as it can give a whole different view on the situation. Dark lighting can be used to hide things and make the video or character seem to be more emotional and sad, whereas bright lighting can give a more positive view on the video. The colour and lighting of the scene should reflect the mood.

The video above is a very sad video and throughout we can see that it is shot in very dark colours. This helps to set the mood of the video and everyone knows that it is a sad song without even listening to the song.

The editing in a music video will help to show generic conventions. For example a pop music video or rap will usually have faster editing and more cuts than a classical video would have. this is due to the nature and speed of the song but also the target audience.

Conventions of the indie genre -

-Usually dark colours.
-Tends to be slower editing.
-A lot of close ups
-Some special effects.

We are looking at the indie genre and this will help us because this post shows what you can expect to find within a video from this genre.

Rhys Williams

Music Video Target Audiences Questionaire Reuslts Analysis

1) What genre of music do you listen to most when you have a choice?

- For this question we asked people what genre they listened to the most to give us an example of how many people listen to the genre we are doing. This helps to identify our target audience and how many people we are targeting.

As the results from the first question suggest pop and hip hop were the most popular genres with nearly 50% of the people asked listening to that more than any other genres. Indie though which is the genre we have chosen had 22% so we can see our target market is quite big compared to some other genres.


2) When you listen to this genre what conventions do you notice in the music videos?

We asked people this because they are people who watch videos from this genre regularly so they are able to say what they usually see in videos like ours and what they will expect. People who answered this question said that things they would usually expect are -

Dark setting and location throughout the majority of the video.
Clothes and props relatable to the genre.

These answers are useful to us when creating our video as we know what our audience is expecting from the video.

3) What is your age range? (circle one)

10-15      15-20       20-25       25-30       Older

As these results show the main age range that listen to the music that I surveyed were 15-25. This gives us the audience we need to aim our music video to.

4) How frequently do you watch music videos from this genre?

We asked this question to get a gauge of how often people would watch a video from this genre compared with other genres.

5) What makes you want to watch a music video?

This question was asked so that we would be able to tell the main reason people watch a video, for example for the song or artist.

The results of this question made it seem like most people would watch a video because they were recommended by a friend or by YouTube. This would mean for us that the majority of people would probably see our video if their friend recommended it.
6) Do you prefer narrative based music videos, performance based or concept based video?

In reply to this question the majority said they preferred a narrative based video as it meant more to them. This would mean it might be better for us to include our video as a narrative but we could mix it with performance based also.

7) Do you prefer one person in the video as a solo or a group ?
We wanted to ask this question because it would make a big difference what our audience would prefer weather it was a solo or group we would need to shoot.

8) What editing styles would you expect to find in a video from the indie genre?
We needed to ask this question to see what the audience thinks usually is seen in a indie video, it could be fast paced and a lot of different cuts or the opposite.

The results suggested most people thought the indie music videos are relatively slow paced with longer shots.

9) How long do you think a music video should be and how long you would watch it before getting bored?

For this question it would help us to choose a song from the genre if we know what length they would ideally be. Everyone said somewhere between 3-4 minutes would be a good length .
 10) Where would an indie music video be set ideally?

Everyone for this question said in places specific to the genre, they said it wouldn't be set in places like a rap video, instead it would be set in public parks.




We will use some of this research in our music video because it gives us an idea of what our target audience would want to see as our music video.

Rhys Williams

Music Video Target Audiences Questionnaire

1) What genre of music do you listen to most when you have a choice?

2) When you listen to this genre what conventions do you notice in the music videos?

3) What is your age range? (circle one)

10-15      15-20       20-25       25-30       Older

4) How frequently do you watch music videos from this genre?

5) What makes you want to watch a music video?

6) Do you prefer narrative based music videos, performance based or concept based video?

7) Do you prefer one person in the video as a solo or a group ?

8) What editing styles would you expect to find in a video from the indie genre?

9) How long do you think a music video should be and how long you would watch it before getting bored?

10) Where would an indie music video be set ideally?

We have completed this questionnaire as a method of finding out who the target audience is and therefore getting further information on what they expect in music videos from their genre.

Rhys Williams

Comparison Of Music Video Findings

A music video is a short film or video that accompanies a song. Modern music videos are used as a marketing strategy and to promote a song. The earliest ever music videos were filmed around the 1950's.



Goodwin's theory consists of 8 main principles:

Links between lyrics and visuals
Links between music and visuals
Genre characteristics
Intertextual reference
Notions of looking
Voyeurism (people looking at artist)
Demands of record label
Performance, narrative, concept based videos

Goodwin said that in order for a music video to be successful these eight principles need to be considered.


The following video shows a very good representation and comparison as we see equilibrium and up sets. This links with todorov theory however throughout there is also references to the eight principles.

Eminem - Not Afraid



The song below shows parts of good wins theory and todorov's theory. It shows how the lyrics link with the visuals mainly as we see two friends breaking apart. We see todorov's theory as there is an equilibrium. It begins this way as everything is balanced before changing as the friends break apart.

Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

These two songs compare as they both follow the theorist in some way, this means they follow the same method. This will help us as it gives us an example of how to follow the structure and priciples correctly.

Rhys Williams